Blogging – Quality Versus Quantity

If you are blogging and writing content yourself for your blog, you probably have considered how many blog posts to write. The more you write the more points of entry your blog has for visitors to find you and keep them interested on your blog.

However, as the quantity of your posts goes up, the quality of the posts tends to go down. If you took a week to research and write a great blog post, you would, in theory, have a great quality post. But, at that rate you would only have 52 blog posts in a given year.

On the other hand, if you are churning out utter garbage for your blog posts, but can get out 20 posts a day, you have tons of points of entry for people to stumble upon your blog, but few people would want to return.

I’ve built both models before. I’ve run a network of thousands of directory websites where I paid people to write content–often very low quality content, but tons of pages of content nonetheless. I’ve also had blogs like the Learn To Be Rich game blog where I personally write the content and take the time required to, in my opinion, make it worth reading.

So, which is better? Well, I think you need to find a balance. I think you need to write consistent new and fresh content for your blog, but should take some time to make sure you are giving value.

I believe, deep down, that you are paid in proportion for the value you add and you can add value by educating and sharing with good content. Now some people would argue, if you are paid by adding value, how do you explain people that get paid well for writing tons of low quality garbage posts? They are (and when I did it, I was) getting paid for bringing value not to the reader, but bringing it to the advertisers that were advertising on the site. I got eyeballs on the their ads and since the content was horrible, the felt compelled to seek answers elsewhere and elected to seek it on the advertisers website.

As an aside, I had to explain once, under oath at a deposition, why someone would consider having really bad content on their website. It amazed the attorneys, but it does make sense that if you want people to click on ads and not hang out on a website, the worse the content is the more likely they are to click away from the site. If you give them ads to do that with, you can be financially rewarded for doing so. This is not to suggest that you do that, but it is something to consider.

What I do actually recommend is a healthy combination of great quality posts and a moderate quantity; the phrase, “everything in moderation” comes to mind.

Until my next post,

James

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Hypnotic Writing For Blogs – How to Write So That Your Readers Keep Coming Back

Do you know what are readers looking out for when reading a blog? Here is the secret if you are still in the dark: satisfaction. Most people look for satisfaction and pleasure when they are on the lookout for ANYTHING. Yes, anything, including reading blogs! PSP gamers look for gaming blogs because they feel satisfied after reading a game review. Women look for cosmetics blogs because they feel satisfied, even though they did not make any purchase! People read ghost stories because they feel satisfied (although I don’t know why!) That is the strange thing about humans – the need to feel satisfied all the time.

So, how do you satisfy these strange human beings with words? You need to start using words that will capture their attention, and make them feel that they are getting more out of you than you are getting out of them.

1. Using the word “because”. You are reading this article ‘because’ you wish to know how to write better. You are still poor and pathetic ‘because’ you are working a 9-5 job. You are single ‘because’ you do not how to communicate your feelings. If you are able to answer a question using ‘because’, your readers will naturally be drawn to read your blog, again & again. Because you used the word ‘because’.

2. Using the word “you”. ‘You’ are the best in the world. ‘You’ make my day. ‘You’ have a good personality. Pay attention to the structure of these sentences. In my opinion, it doesn’t matter how good ‘I’ was mentioned to be. What matters is that the author is making references to ‘me’, and that makes ‘me’ feel important.

3. Using the word “imagine”. ‘Imagine’ that you are the world’s richest man. ‘Imagine’ that you can travel around the world with no financial difficulties. ‘Imagine’ that you are the world’s most beautiful princess. The word ‘imagine’ sparks a train of thoughts in the readers’ minds, allowing them to explore their wildest fantasties. However, over-using this word can make your blog look ‘fake’ and silly. Imagine that each blog post requires you to imagine. Imagine that each product that you promote requires some kind of imagination. Imagine that you can write better. Imagine…..aww.

4. Using “previews for the next blog post”. This works very well if your blog is getting good traffic. Just like we watch drama series, we are always curious about what is going to happen next. Humans are curious creatures. Let’s see how this works. For example, let’s say your blog is on weight loss and today’s post is on ‘how to lose belly fats’. At the end of this very post, you can include a footer that says ‘next post – how to lose thigh fats’. This, again, will draw your readers to come back for your next post. This is such a good idea, but I wonder why so many bloggers are missing out on this.

By using the above recommendations, your readership will only grow in time to come. But of course, you don’t post garbage on your blog! There is nothing as important as good & unique content in the first place.

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